Michael Kors收購Jimmy Choo

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Source: Jimmy Choo

近日如BoFNYTimes都在談論Michael Kors以近9億英鎊收購Jimmy Choo讓品牌走上多元化並以此作為建立國際時裝集團的開端的消息。Michael Kors屬中等品牌價格較親民而創辦人亦多次參與Project Runway讓品牌更為人熟悉,但近來顧客偏向於價格便宜的快速時尚品牌或價格昂貴的高端時尚品牌,造成在中等市場的Michael Kors銷售有下降趨勢。收購Jimmy Choo可以幫助Michael Kors的銷售量和盈利,也可以瞄準高端市場。

正所謂不要把雞蛋都放在同一個籃裡,多元化有利於Michael Kors的發展,能否成功建立國際時裝集團還是未知數。

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