J.W. Anderson X Converse

 

Screen Shot 2017-06-15 at 22.10.15

Source: @jw_anderson

根據BoF昨天發出的消息J.W. Anderson會和Converse出聯乘,這已是今年J.W. Anderson和另一世界品牌的第二次合作,上次是Uniqlo。報導中提到他有穿Converse球鞋的習慣,對這次被邀請合作很感興趣。同時J.W. Anderson這品牌剛踏入第二個十年,想把品牌策略放眼世界版圖讓更多人認識,而終極希望能把品牌做到以後有人繼承並繼續加入新元素。這樣一個品牌策略不難想像為什麼需要和世界品牌合作,畢竟世界品牌的生產量要大得多,也更加為人熟悉。J.W. Anderson其實近幾年收入有大增,近年的Pierce bag也是時尚的必備款式。

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